Sitemap

SCOUT

Capabilities

Search Engine Marketing

  • Content Assessment
  • Define client deliverables
  • Keyword Research
  • Content Strategy
  • Optimize content for search engines
  • Program Maintenance

Website Reporting

  • WebTrends Reporting Center
  • Monthly Search Engine Position Reports
  • Accessible through Client Login on backbonemedia.com
  • Customized tracking and reporting

Flash Demonstrations

  • Promotions
  • Sales presentations
  • Product demonstrations
  • Survey and data gathering

Marketing Collateral

  • Brochures
  • Electronic Business Cards
  • Direct Mail
  • Advertising
  • Newsletters

Website Design

  • Public Website Design
  • Information Architecture Consulting
  • Usability Testing
  • Web Application Design
  • Website Audits & Analysis

Web Development

  • Static HTML Development
  • Custom Built Content Management Systems
  • Specific-Needs Application Development
  • Application Upgrades, Transitions, and Integration
  • Advanced Flash Development

Content Management Systems

  • Enter ideas into custom designed template pages and forms
  • Involve multiple contributors in website creation
  • Focus on the message without worrying about coding or design
  • Update pages and content of website in minutes saving time and money

Corporate Identity

  • Logotype and Graphics Standards
  • Letterhead
  • Envelopes
  • Business Cards
  • Marketing Jacket
  • Press Kit