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B2B Case Study: Press Kits

Search Engine Marketing for a Custom Printing and Packaging Company

October 12, 2004

PROFILE:

PressKits.com / Ardmore Graphic Services

  • Established 15-year-old custom printing and packaging company
  • Small sales Force

BEFORE:

  • Great web site but it generated very little new business
  • Marketing efforts included
    • Advertise in publications
    • Barter
    • Radio
    • Trade shows (4 or 5 per year)

SOLUTION:

Backbone Media implemented the following search engine marketing strategy:

  • Optimized the website by eliminating frames, optimizing body copy, links and meta tags.
  • Developed an extensive die template area to make the site useful for the target audience and help with search engine relevancy
  • Created a Search Engine Optimized Press Release

RESULTS:

Due to Backbone Media's search engine marketing strategy, PressKits achieved the following outstanding results:

  • 748% increase in organic search traffic
  • 894% increase in website traffic
  • Search now represents 75% of all new business.
  • 28 top ten positions in search results (out of 30 target phrases)
  • Nine #1 positions for target phrases in search results

CUSTOMER QUOTES:

Tom Spiegel, President of PressKits:

"In just three months after hiring search engine marketing firm (Backbone Media), PressKits.com realized our web site was contributing more than half of all new business sales."

"Client acquisition costs have dropped dramatically and the web continues to be our best source of new business."

"Now all of our business comes from either the web or word of mouth."

"We're busy and focused on quoting Activity not marketing."

To learn more about Backbone's methodology and how they can be of help to your company, please go to www.Backbonemedia.com

As early as 1996, the firm saw the advantage that its integrated solution would give their clients over their competitors in achieving to search engine rankings. Since the success of search engine optimization relies greatly on the synthesis of website design and search engine strategy, Backbone Media's clients realize that it is more efficient to work with a company that offers an all-in-one integrated solution. As a specialist of online presence, Backbone Media keeps themselves and their clients on the cutting edge of optimum marketing technology.