Out with the Old: Backbone Media’s Website Redesign

(Sort of a mini-post here. Consider it a brief commercial break from our regularly-scheduled programming.)

As you’ve hopefully noticed, we’ve had a bit of a nip/tuck here at Backbone. A little lipo here, a little Botox there, and poof: we’ve finally got a fresh new website.

Was it an overdue facelift? Well, yes, but the cobbler always has the worst shoes, right?

To thine own sales pitch be true…

In approaching this overhaul of our site, we really wanted to make sure we were practicing what we preach:

• Engaging, well-branded content ripe for search engine consumption
• Adherence to our company’s core values and brand
• Clean website design that supports our brand and doesn’t get in the way of content
• Ease-of-use every step of the way

We’ve re-written nearly every page of our site to be more informative and entertaining. The navigation has been scaled back to be more streamlined. In keeping with our company values, we’ve also added more of our team to the site. We pride ourselves on the close relationships we develop with clients, and didn’t want to keep hiding our pretty (and not-so-pretty) faces.

Overall, we’re really happy with how far we’ve come, but we still have plenty of plans for the future. While we’re putting those plans into action, we invite you to have a look around, and let us know what you think of the new look. If you’ve got any comments or critiques on our website redesign, feel free to post them here, or contact us through the main site.