Visual Identity

Nike. Coca-Cola. McDonald’s. As soon as you read any of those words, an image appeared in your mind, almost instinctively:

• A “swoosh”
• White text on a red background, or perhaps a distinct bottle shape
• The “golden arches.”

Additionally, words or emotions might have accompanied that image. In Nike’s case, for example, “performance,” “athletics,” and “fitness” may have come to mind.

This phenomenon is the result of fantastic branding. These companies have created a feeling and iconography that can be summoned up at the mere mention of a name. Can you say the same about your business?

Lasting logos and capital colors

Almost anyone can create a graphic that looks nice sitting next to a company name. Unless the image immediately calls to mind the company, and evokes the appropriate emotional response, it’s just an image. Only a properly designed logo has that deeper, far more important effect.

At Backbone, we can work with you to establish a logo/logotype that expresses your company’s core values, and resonates with your audience in a way that no other “nice looking image” can.

Additionally, if your brand really needs to be built from the ground up, we can help develop a unique and appropriate color palette to use as a foundation for any other visual marketing pieces.

Off the screen and into the real world

Though our focus is in digital marketing, we understand the importance of extending your brand to both the on and offline worlds. As such, we have resources in place to develop any branded materials you might need:

• print collateral
• business cards
• presentation templates
• and more

Don’t let your image be an afterthought. Contact us today, and we’ll discuss how we get your perfect brand off the ground.