You’ve done a great job in your business so far. You have a fantastic product or service, you’ve used word-of-mouth to generate sales, and you’ve grown your business to a respectable level – all without the help of a marketing machine. Yet, suddenly, you’ve found your sales at a standstill. You’re still bringing in revenue, […]
Entry into a new vertical can be a lucrative business move – when done correctly. Too often, businesses approach new markets without sufficient data or a strategy that speaks to their target audience. This is especially true with business owners who have experienced a shift or reduction in their marketing team. For business owners who […]
It may be old news to read that your company’s sales and marketing departments need to better align to work more effectively. It’s also nothing new to hear that an effective strategy to align sales and marketing is to make them accountable for the same company goal—revenue. However, revenue marketing is making advancements in becoming a […]
Recent data indicates that marketers who take the time to document their content marketing strategy are more effective than those who don’t. Makes sense right? However, despite the increased investment towards content marketing, most companies don’t have a documented content strategy. So if your marketing department just rang in the new year with an undocumented content strategy, it’s […]
Welcome to BackboneMedia.com‘s first blog post in our B2B Marketing Predictions Weekly Series. The 24 predictions below cover the categories of Social, Mobile, Data, Sales and Ads. Click on a thought leader to hear their predictions. Joe Pulizzi’s 3 predictions: B2B companies will buy niche media companies in 2015 Publishers and editors will be recruited […]
