Backbone Media B2B Marketing Blog
Sun Tzu has said “opportunities multiply as they are seized”. There is an opening for savvy business owners to turn the chaos of 2020 into an opportunity to grow like never before. Over the last 25 years the business world has witnessed how traditional sales prospecting and marketing tactics have blended together with digital marketing. […]
There is a problem in B2B marketing today. Marketers are wasting their precious budgets buying marketing automation systems that they don’t use. A recent study by Ascend2 and Research Partners shows that over 1/3 of the companies that buy marketing automation platforms (MAPs) are not really utilizing them. The problem is not with the tools […]
2016 is the continuation of the golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverage their thought leader’s most accessible skill, talking. They also need to include podcasting as a viable content distribution channel. In fact, with 66% of […]
In this blog post interview, I speak with Ardath Albee, the CEO and B2B Marketing Strategist for Marketing Interactions. She has nearly 30 years of business management and marketing operations experience that she uses to create persona-driven content strategies, and she’s also a die-hard writer and storyteller. We will revisit her 2015 B2B marketing trends and predictions and […]
Backbone Media discusses the power of podcasting with marketing thought leader Jack Sweeney in this audio blog post. More and more of Backbone’s clients are launching podcasts to boost thought leader visibility among other things so this is a highly relevant topic for content marketers. Backbone: Okay, today I want to welcome Jack Sweeney. He’s […]
