Backbone Media B2B Marketing Blog
A growing number of B2B brands are looking to increase thought leader visibility, capture loyal listeners and drive demand generation through podcasting. Backbone Media discusses the power of podcasting with marketing thought leader Jamie Turner in this audio blog post. Backbone: Today I’m speaking with Jamie Turner, the CEO of 60 Second Marketer about the power of podcasting. He’s a […]
For nearly a year I have been speaking with top marketing thought leaders, listening to Backbone Media’s B2B clients and analyzing best practices for developing an effective content production engine. Now comes the time to share what I have learned. According to CMI and MarketingProfs, 66% of B2B marketers are dissatisfied with their content marketing results. […]
Recent data indicates many marketers are dissatisfied with content marketing. In my first post in this series, I presented data that suggests content marketing is over hyped and not working for most. Then I posted a list if seven reasons for this ineffectiveness. In this post, I’ll detail seven ways to improve your content marketing’s effectiveness.
Recent data indicates many marketers are dissatisfied with content marketing. In a previous post, I presented data that suggests why content marketing is in a hype cycle and the factors that drive effectiveness. In this post, I will provide seven reasons why your content marketing may be ineffective.
Recent data indicates many marketers are dissatisfied with content marketing. But if content is one of the most powerful ways to attract, engage and influence customers, why are so many marketers failing to see results? This content marketing blog series will try to answer this question. It’s geared toward helping dissatisfied marketers get more out of […]
