Backbone Media B2B Marketing Blog
Back in the day, marketing was pretty simple. You created a mass marketing campaign that captured your target audiences’ attention, told them about your product or service, and enticed them with a call to action. Of course it was never that simple, but compared to today’s marketing responsibilities, that model of marketing was like smacking […]
From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the year that companies will […]
It may be old news to read that your company’s sales and marketing departments need to better align to work more effectively. It’s also nothing new to hear that an effective strategy to align sales and marketing is to make them accountable for the same company goal—revenue. However, revenue marketing is making advancements in becoming a […]
Recent data indicates that marketers who take the time to document their content marketing strategy are more effective than those who don’t. Makes sense right? However, despite the increased investment towards content marketing, most companies don’t have a documented content strategy. So if your marketing department just rang in the new year with an undocumented content strategy, it’s […]
Welcome to BackboneMedia.com‘s first blog post in our B2B Marketing Predictions Weekly Series. The 24 predictions below cover the categories of Social, Mobile, Data, Sales and Ads. Click on a thought leader to hear their predictions. Joe Pulizzi’s 3 predictions: B2B companies will buy niche media companies in 2015 Publishers and editors will be recruited […]
