Backbone Media B2B Marketing Blog

How to Identify a New Vertical for Your Business

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The wellness of nearly every industry has changed thanks to recent global events. Some industries have grown stronger, and some are suffering. If you followed the advice given in our article on gathering buyer insight, then you no doubt have learned whether or not your current verticals are viable for the health of your business. […]

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100 B2B Marketing Predictions for 2015 From Top Thought Leaders

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Looking Ahead…2015 B2B Marketing Predictions Want to know what’s going to shake up the B2B marketing world in 2015? Will social ads dominate, predictive marketing flourish, or content marketing continue to evolve? One thing’s for sure; with changes in the digital marketing landscape, 2014 won’t be the same as 2015 – but how can you stay […]

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