“Your brand is the single most important investment you can make in your business.” – Steve Forbes Right now is the ideal time to sit down and get clear on your company’s core values and message. Companies with clear brand identities who remain true to their values and do not get swept away with the […]
When you first start to define your corporate branding guidelines and strategy, it can be very tempting to check out the competition and model (or even mimic) what they’ve got going on — especially when you see your competitors are successful. It’s easy to start to think that they must be on to something and that […]
(Sort of a mini-post here. Consider it a brief commercial break from our regularly-scheduled programming.) As you’ve hopefully noticed, we’ve had a bit of a nip/tuck here at Backbone. A little lipo here, a little Botox there, and poof: we’ve finally got a fresh new website. Was it an overdue facelift? Well, yes, but the […]
How do you describe your brand? Take a quick poll around your office and ask your co-workers to best describe your company in one or two sentences. If you get varying answers, or if people have a hard time actually answering you, your brand is not important enough. If everyone says the essentially the same […]
