Backbone Media B2B Marketing Blog
Backbone’s Closed-Loop Digital Marketing methodology is designed to combine whatever you’re doing with your digital marketing right now into one cohesive, persona based, measurable strategy. It’s a comprehensive and efficient approach to account-based marketing and Inbound marketing that is designed to take a B2B company from nowhere to nirvana in 3-6 months. Best of all, […]
Marketing Automation Platforms (MAPs) like Hubspot, Marketo, Pardot and Act-on really do provide unprecedented control over how today’s marketers can execute and measure a digital strategy. More than half of B2B companies (55%) have already adopted marketing automation. Yet, here’s the big problem and another opportunity: Only 21% believe they are using it effectively and […]
Most B2B sales and marketing organizations live or die with their ability to generate qualified leads. The combination of poor strategy, poor buyer insight and poor measurement ultimately leads to horrible results with lead generation. When marketing provides poor quality leads, the relationship between sales and marketing is strained, almost to the point of complete […]
According to AdAge, more than half of CMOs feel that a large portion of their marketing budgets are wasted and not delivering the results their business expects. Whether it’s fair or not, you are being held accountable for growth, not just the performance of certain marketing channels like your website. This is why your overall […]
Most B2B companies are pursuing Inbound Marketing and finding that it’s not bringing in the leads that they had hoped. It’s not that inbound marketing is broken. It’s because they’re not executing it in a cohesive way. What we are seeing far too often out there is that B2B marketers don’t really have an underlying […]
