Backbone Media B2B Marketing Blog
Recent data indicates many marketers are dissatisfied with content marketing. In a previous post, I presented data that suggests why content marketing is in a hype cycle and the factors that drive effectiveness. In this post, I will provide seven reasons why your content marketing may be ineffective.
Recent data indicates many marketers are dissatisfied with content marketing. But if content is one of the most powerful ways to attract, engage and influence customers, why are so many marketers failing to see results? This content marketing blog series will try to answer this question. It’s geared toward helping dissatisfied marketers get more out of […]
Recent data indicates that marketers who take the time to document their content marketing strategy are more effective than those who don’t. Makes sense right? However, despite the increased investment towards content marketing, most companies don’t have a documented content strategy. So if your marketing department just rang in the new year with an undocumented content strategy, it’s […]
The assets that make up the content marketing process are well-known by now: the best, most effective strategies include social media updates (targeted, of course) and blog posts (weekly, at least). And depending on your targeted audience, you may include select video marketing opportunities, or even a webinar or two. But there’s one part of […]
In B2B marketing, there’s a lot of talk about customer personas. “It’s a logical place to start, as it’s next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B offerings.” – Ardath Albee wrote on her Marketing Interactions blog. But don’t be fooled by the […]
