Backbone Media B2B Marketing Blog
According to a survey by CEB Marketing Leadership Council™ and Google, emotions matter in B2B buying, but did you know that they actually matter even more than logic and reason? Almost 43% of respondents said that personal value matters more to them when it comes to B2B buying decisions. Logic and reason matter, but are trumped […]
Yes, I know I’ve been slacking. I missed the last two weeks of #CMWorld Twitter Chats — but I promise I have a good excuse. My wife and I welcomed our first child (a baby girl named Penelope Alice), and I’ve been rather preoccupied. Will you ever forgive me? I hope so, because although I […]
Thought Leadership is one of those buzzwords making the rounds of B2B organizations today. People talk about “being” a thought leader, and wanting to do “thought leadership marketing”, but what does that really mean? We recently talked to Paul Dunay, a Financial Services Marketing Leader for PwC, about this very thing in an upcoming B2B […]
Few ideas have captured B2B marketers’ attention like content marketing. It’s one of the few ideas that has made an almost effortless transition from the consumer world. B2B marketers are realizing that they’ve got stories to tell, and that their audience is listening. Nothing drives this point home more than Content Marketing World. Put on […]
For those of you in the dark, the Content Marketing World Conference & Expo is a yearly event put on by the Content Marketing Institute (my favorite source for content marketing info on the web). To support this event, they hold a #CMWorld Twitter chat every Tuesday from 12pm-1pm EST. This week, the chat focused on […]
