Backbone Media B2B Marketing Blog
Have you ever asked someone for advice? Whether the advice you needed was personal, financial, or business-related, you probably went to someone you trusted – someone you listened to before and set a good example on the topic. This is called thought leadership and can be achieved through strategic content marketing. Thought leadership can take your marketing and […]
In the fight for thought leadership and organic SEO rankings, B2B businesses across the country are implementing exciting, engaging, and sometimes off-color content campaigns. But there’s just one problem: to run a successful, engaging content marketing campaign, you need content. And a lot of it. Unfortunately, it isn’t always easy (or time-effective) to create original content […]
Infographics offer a great way to convey information and data visually to a broad audience, including individuals outside the company’s standard customer base. As part of your overall social media marketing strategy, infographics can reach people not accustomed to the technical lingo or common knowledge associated with your particular industry. The infographic helps to simplify your […]
I’m sure you’ve all probably read the definition of content marketing from the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Sounds simple enough, but it’s […]
It’s a great debate — should we keep our B2B brand newsroom and blog content creation in-house or outsource it? The reality is that 62% of marketers outsource their content marketing (Mashable). That’s saying something — and we theorize that it’s got to do with a lack of time, a lack of human resources and […]
