Backbone Media B2B Marketing Blog
Everywhere you look, you’ll see reports and warnings telling you that outsourcing your B2B newsroom is going to detract from your brand’s image. Outsiders don’t understand your brand, you’ll need a full-time person to manage your outsourced news team. And our personal favorite – a B2B newsroom is a waste of time. While there are […]
The holidays are upon us and the year is winding down. So, as a gift to you and to give you something to do in the office between celebrations, we’ve crafted a 12-day guide for prepping your LinkedIn marketing for next year. The social web’s number one professional site is a treasure trove of information […]
(Sort of a mini-post here. Consider it a brief commercial break from our regularly-scheduled programming.) As you’ve hopefully noticed, we’ve had a bit of a nip/tuck here at Backbone. A little lipo here, a little Botox there, and poof: we’ve finally got a fresh new website. Was it an overdue facelift? Well, yes, but the […]
Is your content boring? One of the biggest difficulties of content marketing is writing compelling copy that people actually want to read — after all, we’ve all heard the rumors that the Internet is responsible for our declining attention spans — and it’s getting harder and harder to reach people. . .. … …. … […]
Why bother with content marketing? Content marketing is a huge buzz-term in Internet marketing — it uses the creation of relevant content to promote a brand and lead to favorable customer actions. While the end result is ALWAYS to generate higher sales for the company, there are other goals content marketing strives to achieve, and […]
