Entry into a new vertical can be a lucrative business move – when done correctly. Too often, businesses approach new markets without sufficient data or a strategy that speaks to their target audience. This is especially true with business owners who have experienced a shift or reduction in their marketing team. For business owners who […]
The wellness of nearly every industry has changed thanks to recent global events. Some industries have grown stronger, and some are suffering. If you followed the advice given in our article on gathering buyer insight, then you no doubt have learned whether or not your current verticals are viable for the health of your business. […]
“If the customer didn’t say it, it’s just an opinion.” – Adele Revella, author of Buyer Personas The Coronavirus pandemic has changed business – maybe forever. This is a crucial time to gather vital insights from current and potential customers that will help you reassess your marketing strategy. Have your client’s’ needs changed? If so, […]
1. LISTEN Talk to real customers and prospects to understand what they are struggling with right now. Get on their radar as a partner who cares what they think. When you speak with them, ask them about how their needs and attitudes have changed in the last three months (both in general and as they […]
Why B2B Marketers Need Better Insight Into Their Buyers You know the saying garbage in garbage out? Well That’s what you have if you’re basing your marketing decisions on inaccurate assumptions about your customers. If this sounds like you, then you haven’t spent enough time developing BUYER PERSONAS. A buyer persona is a profile of […]
