Backbone Media B2B Marketing Blog

Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 1 of 3)

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Recent data indicates many marketers are dissatisfied with content marketing. But if content is one of the most powerful ways to attract, engage and influence customers, why are so many marketers failing to see results? This content marketing blog series will try to answer this question. It’s geared toward helping dissatisfied marketers get more out of […]

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3 Steps to a Customer-Friendly Inbound Marketing Program

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Inbound marketing is built around engaging with (and providing useful information to) your target audience. Unlike traditional interruptive marketing, inbound marketing focuses on building customer engagement, as opposed to marketing at your potential buyers. But that’s where a problem often creeps into most B2B marketing programs; they aren’t built with the customer in mind. They’re often created […]

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