Your business has been on a roll. Your initial marketing strategy caused you to grow quickly, and you think you’re doing great. Then suddenly, your sales plateau, and you have no idea why. This is a common issue many small businesses face, and it can be difficult to figure out how to jumpstart sales again […]
You’ve done a great job in your business so far. You have a fantastic product or service, you’ve used word-of-mouth to generate sales, and you’ve grown your business to a respectable level – all without the help of a marketing machine. Yet, suddenly, you’ve found your sales at a standstill. You’re still bringing in revenue, […]
“Your brand is the single most important investment you can make in your business.” – Steve Forbes Right now is the ideal time to sit down and get clear on your company’s core values and message. Companies with clear brand identities who remain true to their values and do not get swept away with the […]
If you followed our advice on gathering buyer insight, then you should be well on your way to discovering the most powerful marketing campaign possible for your clients and prospects. The next step? Sorting through the data to find any existing overlap between the answers supplied by your interviewees. Let’s break down how to properly […]
“If the customer didn’t say it, it’s just an opinion.” – Adele Revella, author of Buyer Personas The Coronavirus pandemic has changed business – maybe forever. This is a crucial time to gather vital insights from current and potential customers that will help you reassess your marketing strategy. Have your client’s’ needs changed? If so, […]
