Backbone Media B2B Marketing Blog
LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]
Back in 2012, Google announced that they would be replacing Google Places with Google+ Local. All of the Google Places listings were then converted to G+ pages. This caused many duplicate business pages, as these new pages were separate from any existing Google+ business accounts. Google+ Local pages generally do better in search, making the […]
You’ve probably figured out by now that your favorite brands don’t live online 24/7. But still, it seems a little hard to believe when you can log on and find them pumping out frequent, high-interest, tagged, and targeted updates at any given time. How do they do it? The secret is the newest batch of social […]
It’s every business’s dream to have hundreds of prospective clients waiting to sign on for live social media events. But for how many brands is that really a reality? And, if you’re one of them, how do you know when the time is right to launch one? While live branded social media events seem like a […]
Recently, LinkedIn passed the 300 million member mark — and users are sharing content with each other at an increasing rate. Marketers, specifically B2B marketers, are learning it’s becoming THE place to distribute their content. Blog posts, videos, case studies, reports — whatever it is, members are sharing it on LinkedIn. The LinkedIn Marketing Solutions team […]
