Backbone Media B2B Marketing Blog

1 Month Later and The Data is in: The Google Pigeon Update Has Hit…and it hit HARD

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For those who don’t know… on July 24th 2014, Google rolled out an update to its local search algorithm. This major update, known as the “Google Pigeon Update“, primarily impacts local search results rankings and we were warned that some local businesses may notice an increase or decrease in web site referrals, leads and business from […]

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Web Analytics: “Visits” and Other Junk Metrics

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As an analyst responsible for reporting on client web analytics, one of the metrics I am often asked to include in my web traffic reports is the number of visits. Every time I include the number of visits as a standalone metric in my report, I cringe a little bit inside, and I am pretty […]

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