Backbone Media B2B Marketing Blog

Why You MUST Have a Mobile-Friendly Website (now according to Google)

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From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the year that companies will […]

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5 Reasons to Have a Responsive Website

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At the beginning of the year, the US passed a mobile milestone: almost half of American adults own a tablet (40% to be precise.) That’s almost 200 million people. Many of those tablets are being purchased by enterprise companies, and being provided to their employees for work. With all of the different options of tablets […]

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Your Website Is Not an Art Project: 3 Web Design Best Practices

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Users form opinions about your website in two-tenths of a second. When your website drives your business, you have to make sure that the first impression is really meaningful. In that brief time, your prospective client is taking in your overall web design and navigation and deciding whether or not they want to engage with your business. […]

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Out with the Old: Backbone Media’s Website Redesign

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(Sort of a mini-post here. Consider it a brief commercial break from our regularly-scheduled programming.) As you’ve hopefully noticed, we’ve had a bit of a nip/tuck here at Backbone. A little lipo here, a little Botox there, and poof: we’ve finally got a fresh new website. Was it an overdue facelift? Well, yes, but the […]

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Why SEO by Yoast will Change Your Life

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The Only WordPress Plugin You Need for SEO Before you roll your eyes and declare that you don’t need another WordPress plugin to manage your SEO, let me tell you: the SEO by Yoast WordPress plugin is the only SEO tool you need. Yes, this is a bold statement, but an accurate one. Until something […]

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