LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]
How to Regularly Reassess Your Customer Personas
0 Comments/in B2B Marketing Trends /Customer personas help you guide your business messaging and B2B marketing efforts towards the right audience. But one thing most companies don’t take into account is that the needs of your customers change with new technology, new job descriptions, and new turnover. Once you’ve built your rock-solid client personas, your work isn’t done. You need […]
5 Reasons to Have a Responsive Website
0 Comments/in Website Design & Development /At the beginning of the year, the US passed a mobile milestone: almost half of American adults own a tablet (40% to be precise.) That’s almost 200 million people. Many of those tablets are being purchased by enterprise companies, and being provided to their employees for work. With all of the different options of tablets […]
Customer Personas: What is Your Audience Looking For?
0 Comments/in Content /In B2B marketing, there’s a lot of talk about customer personas. “It’s a logical place to start, as it’s next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B offerings.” – Ardath Albee wrote on her Marketing Interactions blog. But don’t be fooled by the […]
Should Your B2B Social Media Strategy Include Publishing on LinkedIn?
0 Comments/in Social Media /LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside other influencers like Arianna Huffington, Bill Gates, and Tony Robbins. It’s the perfect platform to start publishing your own B2B […]
Why “Me, Too!” Corporate Branding Won’t Win You Customers
0 Comments/in Branding /When you first start to define your corporate branding guidelines and strategy, it can be very tempting to check out the competition and model (or even mimic) what they’ve got going on — especially when you see your competitors are successful. It’s easy to start to think that they must be on to something and that […]