You’ve probably figured out by now that your favorite brands don’t live online 24/7. But still, it seems a little hard to believe when you can log on and find them pumping out frequent, high-interest, tagged, and targeted updates at any given time. How do they do it? The secret is the newest batch of social […]
How to Merge your Google+ Local and Business Page (Sort of)
0 Comments/in Social Media /Back in 2012, Google announced that they would be replacing Google Places with Google+ Local. All of the Google Places listings were then converted to G+ pages. This caused many duplicate business pages, as these new pages were separate from any existing Google+ business accounts. Google+ Local pages generally do better in search, making the […]
Why Emotions Matter in B2B Content Marketing
0 Comments/in B2B Marketing Trends, Content /According to a survey by CEB Marketing Leadership Council™ and Google, emotions matter in B2B buying, but did you know that they actually matter even more than logic and reason? Almost 43% of respondents said that personal value matters more to them when it comes to B2B buying decisions. Logic and reason matter, but are trumped […]
4 Reasons Your Customers Aren’t Reading Your B2B Blog Posts
0 Comments/in Blogging /There are two truths that many B2B companies are taking to heart: B2B content marketing works, and it works at a fraction of the cost of traditional advertising models. But when you take on a content marketing program for your company, it can be frustrating to pluck away at your keyboard, typing up post after […]
3 Social Media Management Tools Worth Their Weight in Tweets
0 Comments/in Social Media /You’ve probably figured out by now that your favorite brands don’t live online 24/7. But still, it seems a little hard to believe when you can log on and find them pumping out frequent, high-interest, tagged, and targeted updates at any given time. How do they do it? The secret is the newest batch of social […]
Content Marketing World #CMWorld Twitter Chat Recap 7/1
0 Comments/in B2B Marketing Trends, Content /Yes, I know I’ve been slacking. I missed the last two weeks of #CMWorld Twitter Chats — but I promise I have a good excuse. My wife and I welcomed our first child (a baby girl named Penelope Alice), and I’ve been rather preoccupied. Will you ever forgive me? I hope so, because although I […]