Thought Leadership is one of those buzzwords making the rounds of B2B organizations today. People talk about “being” a thought leader, and wanting to do “thought leadership marketing”, but what does that really mean? We recently talked to Paul Dunay, a Financial Services Marketing Leader for PwC, about this very thing in an upcoming B2B […]
6 Ways to Be the Best Guide on the B2B Buyer Journey
0 Comments/in B2B Marketing Trends /In the past three years, the B2B buyer’s journey has gotten longer – in fact, buyers are getting further into the process before even speaking to a sales person – as much as 90% of the way through the process. Usually, that’s because they’re simply looking for information about their own problems and obstacles, rather […]
Web Analytics: “Visits” and Other Junk Metrics
0 Comments/in Tracking & Analytics /As an analyst responsible for reporting on client web analytics, one of the metrics I am often asked to include in my web traffic reports is the number of visits. Every time I include the number of visits as a standalone metric in my report, I cringe a little bit inside, and I am pretty […]
How to Build B2B Company Thought Leadership
0 Comments/in B2B Marketing Trends, Content /Thought Leadership is one of those buzzwords making the rounds of B2B organizations today. People talk about “being” a thought leader, and wanting to do “thought leadership marketing”, but what does that really mean? We recently talked to Paul Dunay, a Financial Services Marketing Leader for PwC, about this very thing in an upcoming B2B […]
The Future of Content Marketing
0 Comments/in B2B Marketing Trends, Content /Few ideas have captured B2B marketers’ attention like content marketing. It’s one of the few ideas that has made an almost effortless transition from the consumer world. B2B marketers are realizing that they’ve got stories to tell, and that their audience is listening. Nothing drives this point home more than Content Marketing World. Put on […]
Content Marketing World #CMWorld Twitter Chat Recap 6/10
0 Comments/in B2B Marketing Trends, Content /For those of you in the dark, the Content Marketing World Conference & Expo is a yearly event put on by the Content Marketing Institute (my favorite source for content marketing info on the web). To support this event, they hold a #CMWorld Twitter chat every Tuesday from 12pm-1pm EST. This week, the chat focused on […]