In the fight for thought leadership and organic SEO rankings, B2B businesses across the country are implementing exciting, engaging, and sometimes off-color content campaigns. But there’s just one problem: to run a successful, engaging content marketing campaign, you need content. And a lot of it. Unfortunately, it isn’t always easy (or time-effective) to create original content […]
Your Website Is Not an Art Project: 3 Web Design Best Practices
0 Comments/in Website Design & Development /Users form opinions about your website in two-tenths of a second. When your website drives your business, you have to make sure that the first impression is really meaningful. In that brief time, your prospective client is taking in your overall web design and navigation and deciding whether or not they want to engage with your business. […]
How to use Curation in Content Marketing
0 Comments/in Content /In the fight for thought leadership and organic SEO rankings, B2B businesses across the country are implementing exciting, engaging, and sometimes off-color content campaigns. But there’s just one problem: to run a successful, engaging content marketing campaign, you need content. And a lot of it. Unfortunately, it isn’t always easy (or time-effective) to create original content […]
The Value of Infographics for Social Media Marketing
0 Comments/in Content, Social Media /Infographics offer a great way to convey information and data visually to a broad audience, including individuals outside the company’s standard customer base. As part of your overall social media marketing strategy, infographics can reach people not accustomed to the technical lingo or common knowledge associated with your particular industry. The infographic helps to simplify your […]
The Need for Useful (not just clever) Content Marketing
0 Comments/in Content /I’m sure you’ve all probably read the definition of content marketing from the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Sounds simple enough, but it’s […]
The Insourcing vs. Outsourcing Brand Newsroom Debate
0 Comments/in B2B Marketing Trends, B2B Newsroom, Blogging, Content, SEO /It’s a great debate — should we keep our B2B brand newsroom and blog content creation in-house or outsource it? The reality is that 62% of marketers outsource their content marketing (Mashable). That’s saying something — and we theorize that it’s got to do with a lack of time, a lack of human resources and […]