Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]
Why Your Website Design Needs to Be More Than Beautiful
0 Comments/in Design /Ever been to a trade show where someone is giving out samples of food or beverage? Some think this is a cheap marketing tactic, others call it genius. The reality is; free samples may get you a long line at your booth, but won’t help you build long-term relationships or generate much in sales. The […]
Predictions for Social Media Marketing in 2014
0 Comments/in B2B Marketing Trends, Social Media /Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]
Why You Should Co-Source Your B2B Newsroom
0 Comments/in B2B Newsroom, Content /Everywhere you look, you’ll see reports and warnings telling you that outsourcing your B2B newsroom is going to detract from your brand’s image. Outsiders don’t understand your brand, you’ll need a full-time person to manage your outsourced news team. And our personal favorite – a B2B newsroom is a waste of time. While there are […]
The 12 Days of LinkedIn Marketing
0 Comments/in B2B Marketing Trends, Content, Social Media /The holidays are upon us and the year is winding down. So, as a gift to you and to give you something to do in the office between celebrations, we’ve crafted a 12-day guide for prepping your LinkedIn marketing for next year. The social web’s number one professional site is a treasure trove of information […]
Search Engine Marketing in 2014: Focus on Content
0 Comments/in SEM, SEO /One of the most important things to know about search engine marketing is that Google doesn’t exist for your company’s benefit. They don’t care if your website ranks highly or not — frankly, it’s not their problem. Google focuses on their users conducting searches and providing the best and most relevant results for them. Sure, […]