(Sort of a mini-post here. Consider it a brief commercial break from our regularly-scheduled programming.) As you’ve hopefully noticed, we’ve had a bit of a nip/tuck here at Backbone. A little lipo here, a little Botox there, and poof: we’ve finally got a fresh new website. Was it an overdue facelift? Well, yes, but the […]
Out with the Old: Backbone Media’s Website Redesign
0 Comments/in Branding, Content, Website Design & Development /(Sort of a mini-post here. Consider it a brief commercial break from our regularly-scheduled programming.) As you’ve hopefully noticed, we’ve had a bit of a nip/tuck here at Backbone. A little lipo here, a little Botox there, and poof: we’ve finally got a fresh new website. Was it an overdue facelift? Well, yes, but the […]
Why Not Having a Brand Newsroom Is Costing You
0 Comments/in B2B Newsroom /Online dating has exploded. Content marketing has exploded. And there’s a reason for that. Personal ads are scary. Ads for software, apps and even food processors are EVERYWHERE. It’s hard to gain trust with a few sentences. Online dating sites are bringing in more than $1 billion each year because they’ve discovered a secret: online […]
Why SEO by Yoast will Change Your Life
0 Comments/in Development, SEO, Website Design & Development /The Only WordPress Plugin You Need for SEO Before you roll your eyes and declare that you don’t need another WordPress plugin to manage your SEO, let me tell you: the SEO by Yoast WordPress plugin is the only SEO tool you need. Yes, this is a bold statement, but an accurate one. Until something […]
How to Use LinkedIn for B2B Salespeople
0 Comments/in Social Media /Your Sales Team: Connected Social media promotion has become one of the most widely used and effective forms of B2B Internet marketing — but chances are your employees outside of the marketing department are not using these platforms correctly. Sales people, especially, are drawn to LinkedIn, a social networking site that focuses on professional environment. […]