Real-Time, Data & Personalization Last week, we caught up with Paul Dunay, global VP of Marketing for Maxymiser, a company that specializes in multivariate testing and web optimization experiences. Dunay (@pauldunay) predicts that we’ll see a move toward more personalized web, social and mobile experiences and using data analytics to deliver the right content to […]
Who Cares about Content Marketing?
0 Comments/in Content /If you care about the success of your organization, YOU should care about Content Marketing. But what is it? and how is it any different from traditional marketing or advertising methods? Content marketing uses online content for promotional purposes leading to a profitable customer action — this could be clicking a link, filling out a […]
Top B2B Marketing Trends By Paul Dunay
0 Comments/in B2B Marketing Trends /Real-Time, Data & Personalization Last week, we caught up with Paul Dunay, global VP of Marketing for Maxymiser, a company that specializes in multivariate testing and web optimization experiences. Dunay (@pauldunay) predicts that we’ll see a move toward more personalized web, social and mobile experiences and using data analytics to deliver the right content to […]
Top 3 Challenges for B2B Marketers in 2013 via David Meerman Scott
0 Comments/in B2B Marketing Trends /B2B Marketing Hiring, Measuring and Messaging In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott highlights three major challenges affecting marketers this year: finding analytics talent, lead-based measurement and “gobbledygook” messaging. Let’s look a little deeper.
Death to the Sales Lead as Key B2B Marketing Metric
0 Comments/in B2B Marketing Trends /The Biggest Problem with B2B Marketing? In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott discusses how he would staff his B2B marketing team and why the key measurement of success would NOT be the sales lead.
IBM’s Susan Emerick: Top B2B Marketing Trends in 2013 (Part 1)
0 Comments/in B2B Marketing Trends /Manager of Social Enterprise Programs at IBM Predicts 2013 Trends Backbone Media recently hosted a webinar entitled “Top B2B Marketing Trends 2013,” which included a panel of B2B marketing experts that was moderated by veteran journalist Ellis Booker. In her remarks outlining her vision for the coming year, Susan Emerick, Manager of Social Enterprise Programs […]