Backbone’s Closed-Loop Digital Marketing methodology is designed to combine whatever you’re doing with your digital marketing right now into one cohesive, persona based, measurable strategy. It’s a comprehensive and efficient approach to account-based marketing and Inbound marketing that is designed to take a B2B company from nowhere to nirvana in 3-6 months. Best of all, […]
B2B Marketing VPs Need to Produce Remarkable Content Consistently
in Closed-Loop Inbound Marketing /Content is King because it’s your golden ticket to engaging with customers. The most effective content not only attracts visitors, but it helps you convert and nurture those folks through the sales funnel. Most B2B marketers understand the importance of creating engaging content but many struggle to succeed at producing it. Why? There are three […]
B2B Marketing VPs Need Accurate Buyer Personas
in Closed-Loop Inbound Marketing, Customer Personas /Why B2B Marketers Need Better Insight Into Their Buyers You know the saying garbage in garbage out? Well That’s what you have if you’re basing your marketing decisions on inaccurate assumptions about your customers. If this sounds like you, then you haven’t spent enough time developing BUYER PERSONAS. A buyer persona is a profile of […]
Top 7 Reasons B2B Marketing VPs Fail at Inbound Marketing
in Closed-Loop Inbound Marketing /Have you ever launched an Inbound marketing plan that you thought was perfect but then it backfired? Maybe you generated a ton of leads with quality content, but when you passed them to sales, no one converted. Maybe your marketing WAS successful, but you didn’t have the right metrics in place to demonstrate your success […]
How Inbound Marketing Works
in Closed-Loop Inbound Marketing /Ever since the advent of the web browser, B2B marketers have found that digital marketing is a much more efficient way to reach a targeted audience at key stages of their buyer journey; especially when they are actively seeking solutions. Here are the key stages of the typical buyer’s journey. For B2B companies, the priority […]
What is Closed-Loop Marketing?
in Closed-Loop Inbound Marketing /Backbone’s Closed-Loop Digital Marketing methodology is designed to combine whatever you’re doing with your digital marketing right now into one cohesive, persona based, measurable strategy. It’s a comprehensive and efficient approach to account-based marketing and Inbound marketing that is designed to take a B2B company from nowhere to nirvana in 3-6 months. Best of all, […]