2016 is the continuation of the golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverage their thought leader’s most accessible skill, talking. They also need to include podcasting as a viable content distribution channel. In fact, with 66% of […]
Content Marketing’s New Frontier Has Arrived – Podcasting
in B2B Marketing Trends, Content, Video Podcasting /2016 is the continuation of the golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverage their thought leader’s most accessible skill, talking. They also need to include podcasting as a viable content distribution channel. In fact, with 66% of […]
A Conversation with Ardath Albee: The Power of Personas
in B2B Marketing Trends, Customer Personas /In this blog post interview, I speak with Ardath Albee, the CEO and B2B Marketing Strategist for Marketing Interactions. She has nearly 30 years of business management and marketing operations experience that she uses to create persona-driven content strategies, and she’s also a die-hard writer and storyteller. We will revisit her 2015 B2B marketing trends and predictions and […]
The Power of Podcasting – Interview with Jack Sweeney
in B2B Marketing Trends, Content, Video Podcasting /Backbone Media discusses the power of podcasting with marketing thought leader Jack Sweeney in this audio blog post. More and more of Backbone’s clients are launching podcasts to boost thought leader visibility among other things so this is a highly relevant topic for content marketers. Backbone: Okay, today I want to welcome Jack Sweeney. He’s […]
The Power of Podcasting – Interview with Jamie Turner
in B2B Marketing Trends, Content, Video Podcasting /A growing number of B2B brands are looking to increase thought leader visibility, capture loyal listeners and drive demand generation through podcasting. Backbone Media discusses the power of podcasting with marketing thought leader Jamie Turner in this audio blog post. Backbone: Today I’m speaking with Jamie Turner, the CEO of 60 Second Marketer about the power of podcasting. He’s a […]
Upcoming Webinar: How to Create a Thought Leadership Content Engine
in B2B Marketing Trends, Content, Inbound Marketing /For nearly a year I have been speaking with top marketing thought leaders, listening to Backbone Media’s B2B clients and analyzing best practices for developing an effective content production engine. Now comes the time to share what I have learned. According to CMI and MarketingProfs, 66% of B2B marketers are dissatisfied with their content marketing results. […]