From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the year that companies will […]
Why You MUST Have a Mobile-Friendly Website (now according to Google)
in B2B Marketing Trends, SEO, Website Design & Development /From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the year that companies will […]
Will Your Sales and Marketing Departments Align Or Converge in 2015?
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends /It may be old news to read that your company’s sales and marketing departments need to better align to work more effectively. It’s also nothing new to hear that an effective strategy to align sales and marketing is to make them accountable for the same company goal—revenue. However, revenue marketing is making advancements in becoming a […]
Does Your 2015 Content Marketing Already Suck?
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends, Content /Recent data indicates that marketers who take the time to document their content marketing strategy are more effective than those who don’t. Makes sense right? However, despite the increased investment towards content marketing, most companies don’t have a documented content strategy. So if your marketing department just rang in the new year with an undocumented content strategy, it’s […]
4 Secrets to a Professional (and Successful) B2B Blog Post
0 Comments/in Blogging /Writing is hard, and writing well is even harder. B2B companies are discovering this as they try to put content marketing initiatives into production. Companies realize that they need top-notch writing to attract an audience and then turn them into customers – this is especially true with their corporate blog. A B2B blog post should […]
3 Questions That Provide Insight Into B2B Customer Personas
0 Comments/in Customer Personas /Would you walk into a sales meeting without knowing who was on the other side of the door? We’re guessing not. But year after year, that’s how many marketers do business: with outdated, superficial customer personas of the customers they’re trying to convert. Customer personas help you speak to your customer more strategically and get […]