“More than a decade after its creation, blogging remains a black box for many companies, especially B2B marketers,” said Mark Schaefer, author of Eloqua’s latest Grande Guide, The Grande Guide to B2B Blogging. While getting on board the blogging train is the first step — creating good, engaging blog content is just as (if not […]
24 Marketing Predictions for 2015 from 8 Top Thought Leaders
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends /Welcome to BackboneMedia.com‘s first blog post in our B2B Marketing Predictions Weekly Series. The 24 predictions below cover the categories of Social, Mobile, Data, Sales and Ads. Click on a thought leader to hear their predictions. Joe Pulizzi’s 3 predictions: B2B companies will buy niche media companies in 2015 Publishers and editors will be recruited […]
The Real Value of a B2B Marketing Agency
0 Comments/in B2B Marketing Trends /Okay, business-owners, it’s time for a marketing pop quiz: SEO or PPC? Or maybe both? Content marketing or paid PR? Or are they the same thing? And even more confusing: which options make sense for your business? When it comes to marketing your business, you can choose from any number of technologies to help you […]
The Top 5 Benefits of B2B Blogging
0 Comments/in Blogging /In today’s market, even B2B brands are realizing that blogs play an important role in lead generation and customer acquisition. A quick peek at the Social Media Marketing Industry Report from Social Media Examiner supports this notion; 68% of marketers plan on increasing B2B blogging efforts this year. What about the 32% that still don’t […]
100 B2B Marketing Predictions for 2015 From Top Thought Leaders
0 Comments/in B2B Marketing Predictions, B2B Marketing Trends, B2B Sales Predictions /Looking Ahead…2015 B2B Marketing Predictions Want to know what’s going to shake up the B2B marketing world in 2015? Will social ads dominate, predictive marketing flourish, or content marketing continue to evolve? One thing’s for sure; with changes in the digital marketing landscape, 2014 won’t be the same as 2015 – but how can you stay […]
Have You Solved the Mystery of B2B Blogging?
0 Comments/in Blogging /“More than a decade after its creation, blogging remains a black box for many companies, especially B2B marketers,” said Mark Schaefer, author of Eloqua’s latest Grande Guide, The Grande Guide to B2B Blogging. While getting on board the blogging train is the first step — creating good, engaging blog content is just as (if not […]