The assets that make up the content marketing process are well-known by now: the best, most effective strategies include social media updates (targeted, of course) and blog posts (weekly, at least). And depending on your targeted audience, you may include select video marketing opportunities, or even a webinar or two. But there’s one part of […]
4 Tools That Will Shed Light on your SEO Effectiveness
0 Comments/in SEO /In school, relationships, and life, we always wonder where we stand. But when it comes to you the effectiveness of your website’s SEO strategies, you don’t have to wonder about it (sorry, we can’t help out with those other three…). Marketing agencies can help you figure out where your website stands when compared to other websites in your […]
4 Ways White Papers Help Content Marketing Efforts
0 Comments/in Content /The assets that make up the content marketing process are well-known by now: the best, most effective strategies include social media updates (targeted, of course) and blog posts (weekly, at least). And depending on your targeted audience, you may include select video marketing opportunities, or even a webinar or two. But there’s one part of […]
3 Ways your B2B Blog can Capture Your Reader’s Attention
0 Comments/in Blogging /“Last year alone, Basecamp helped over 285,000 companies finish more than 2,000,000 projects.” – Opening on Basecamp’s homepage “Trying out this whole inbound marketing thing? I bet you have some questions.” – Opening to a post on Hubspot’s blog There’s a famous adage: “With great power comes a high electricity bill.” – Opening to a […]
1 Month Later and The Data is in: The Google Pigeon Update Has Hit…and it hit HARD
0 Comments/in Tracking & Analytics /For those who don’t know… on July 24th 2014, Google rolled out an update to its local search algorithm. This major update, known as the “Google Pigeon Update“, primarily impacts local search results rankings and we were warned that some local businesses may notice an increase or decrease in web site referrals, leads and business from […]
What is B2B Remarketing and How Does It Affect My Bottom Line?
0 Comments/in B2B Marketing Trends, Paid Search /Remarketing, also known as “conversion marketing” or “cart abandonment marketing,” is a paid search marketing strategy that marketers can use to follow up with prospective customers who don’t complete a conversion when visiting the company website. Instead of moving on (and perhaps never returning to your website), B2B remarketing allows you to continue to advertise to […]