There are two truths that many B2B companies are taking to heart: B2B content marketing works, and it works at a fraction of the cost of traditional advertising models. But when you take on a content marketing program for your company, it can be frustrating to pluck away at your keyboard, typing up post after […]
Yes, I know I’ve been slacking. I missed the last two weeks of #CMWorld Twitter Chats — but I promise I have a good excuse. My wife and I welcomed our first child (a baby girl named Penelope Alice), and I’ve been rather preoccupied. Will you ever forgive me? I hope so, because although I […]
In the past three years, the B2B buyer’s journey has gotten longer – in fact, buyers are getting further into the process before even speaking to a sales person – as much as 90% of the way through the process. Usually, that’s because they’re simply looking for information about their own problems and obstacles, rather […]
Thought Leadership is one of those buzzwords making the rounds of B2B organizations today. People talk about “being” a thought leader, and wanting to do “thought leadership marketing”, but what does that really mean? We recently talked to Paul Dunay, a Financial Services Marketing Leader for PwC, about this very thing in an upcoming B2B […]
Few ideas have captured B2B marketers’ attention like content marketing. It’s one of the few ideas that has made an almost effortless transition from the consumer world. B2B marketers are realizing that they’ve got stories to tell, and that their audience is listening. Nothing drives this point home more than Content Marketing World. Put on […]
