Inbound marketing is built around engaging with (and providing useful information to) your target audience. Unlike traditional interruptive marketing, inbound marketing focuses on building customer engagement, as opposed to marketing at your potential buyers. But that’s where a problem often creeps into most B2B marketing programs; they aren’t built with the customer in mind. They’re often created […]
Do you feel like social media changes far too often for you? Whether it’s Facebook and the battle of the marketers or LinkedIn’s content sharing update, you might be sick to death of this industry’s fluctuations. Unfortunately, today’s post is no different. While the most popular social media networks have stayed relatively consistent, the way […]
In the fight for thought leadership and organic SEO rankings, B2B businesses across the country are implementing exciting, engaging, and sometimes off-color content campaigns. But there’s just one problem: to run a successful, engaging content marketing campaign, you need content. And a lot of it. Unfortunately, it isn’t always easy (or time-effective) to create original content […]
Infographics offer a great way to convey information and data visually to a broad audience, including individuals outside the company’s standard customer base. As part of your overall social media marketing strategy, infographics can reach people not accustomed to the technical lingo or common knowledge associated with your particular industry. The infographic helps to simplify your […]
I’m sure you’ve all probably read the definition of content marketing from the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Sounds simple enough, but it’s […]
