It’s a great debate — should we keep our B2B brand newsroom and blog content creation in-house or outsource it? The reality is that 62% of marketers outsource their content marketing (Mashable). That’s saying something — and we theorize that it’s got to do with a lack of time, a lack of human resources and […]
Everywhere you look, you’ll see reports and warnings telling you that outsourcing your B2B newsroom is going to detract from your brand’s image. Outsiders don’t understand your brand, you’ll need a full-time person to manage your outsourced news team. And our personal favorite – a B2B newsroom is a waste of time. While there are […]
The holidays are upon us and the year is winding down. So, as a gift to you and to give you something to do in the office between celebrations, we’ve crafted a 12-day guide for prepping your LinkedIn marketing for next year. The social web’s number one professional site is a treasure trove of information […]
B2B Marketing Hiring, Measuring and Messaging In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott highlights three major challenges affecting marketers this year: finding analytics talent, lead-based measurement and “gobbledygook” messaging. Let’s look a little deeper.
The Biggest Problem with B2B Marketing? In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott discusses how he would staff his B2B marketing team and why the key measurement of success would NOT be the sales lead.
