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6 Ways to Be the Best Guide on the B2B Buyer Journey

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In the past three years, the B2B buyer’s journey has gotten longer – in fact, buyers are getting further into the process before even speaking to a sales person – as much as 90% of the way through the process. Usually, that’s because they’re simply looking for information about their own problems and obstacles, rather […]

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How to Use LinkedIn for B2B Salespeople

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Your Sales Team: Connected Social media promotion has become one of the most widely used and effective forms of B2B Internet marketing — but chances are your employees outside of the marketing department are not using these platforms correctly. Sales people, especially, are drawn to LinkedIn, a social networking site that focuses on professional environment. […]

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