The assets that make up the content marketing process are well-known by now: the best, most effective strategies include social media updates (targeted, of course) and blog posts (weekly, at least). And depending on your targeted audience, you may include select video marketing opportunities, or even a webinar or two. But there’s one part of […]
According to a survey by CEB Marketing Leadership Council™ and Google, emotions matter in B2B buying, but did you know that they actually matter even more than logic and reason? Almost 43% of respondents said that personal value matters more to them when it comes to B2B buying decisions. Logic and reason matter, but are trumped […]
There are two truths that many B2B companies are taking to heart: B2B content marketing works, and it works at a fraction of the cost of traditional advertising models. But when you take on a content marketing program for your company, it can be frustrating to pluck away at your keyboard, typing up post after […]
Yes, I know I’ve been slacking. I missed the last two weeks of #CMWorld Twitter Chats — but I promise I have a good excuse. My wife and I welcomed our first child (a baby girl named Penelope Alice), and I’ve been rather preoccupied. Will you ever forgive me? I hope so, because although I […]
Thought Leadership is one of those buzzwords making the rounds of B2B organizations today. People talk about “being” a thought leader, and wanting to do “thought leadership marketing”, but what does that really mean? We recently talked to Paul Dunay, a Financial Services Marketing Leader for PwC, about this very thing in an upcoming B2B […]
