Few ideas have captured B2B marketers’ attention like content marketing. It’s one of the few ideas that has made an almost effortless transition from the consumer world. B2B marketers are realizing that they’ve got stories to tell, and that their audience is listening. Nothing drives this point home more than Content Marketing World. Put on […]
For those of you in the dark, the Content Marketing World Conference & Expo is a yearly event put on by the Content Marketing Institute (my favorite source for content marketing info on the web). To support this event, they hold a #CMWorld Twitter chat every Tuesday from 12pm-1pm EST. This week, the chat focused on […]
If there’s one part of the content marketing process many people struggle with, it’s generating B2B blog topics. Because even if you have the energy to update your blog 2-3 times per week, thinking up clever, unique, and interesting topics and titles can feel like a full time job! In fact, Jon Morrow of Copyblogger […]
Recently, LinkedIn passed the 300 million member mark — and users are sharing content with each other at an increasing rate. Marketers, specifically B2B marketers, are learning it’s becoming THE place to distribute their content. Blog posts, videos, case studies, reports — whatever it is, members are sharing it on LinkedIn. The LinkedIn Marketing Solutions team […]
Have you ever asked someone for advice? Whether the advice you needed was personal, financial, or business-related, you probably went to someone you trusted – someone you listened to before and set a good example on the topic. This is called thought leadership and can be achieved through strategic content marketing. Thought leadership can take your marketing and […]
