Inbound marketing is built around engaging with (and providing useful information to) your target audience. Unlike traditional interruptive marketing, inbound marketing focuses on building customer engagement, as opposed to marketing at your potential buyers. But that’s where a problem often creeps into most B2B marketing programs; they aren’t built with the customer in mind. They’re often created […]
Does it seem like just when you start to understand search engine optimization (SEO), something changes? Either Google shoots out a new update, or a competitor posts about a new strategy and it leaves you running for a specialist to understand how this impacts your own strategy. Fortunately, SEO doesn’t have to be that complicated. […]
Infographics offer a great way to convey information and data visually to a broad audience, including individuals outside the company’s standard customer base. As part of your overall social media marketing strategy, infographics can reach people not accustomed to the technical lingo or common knowledge associated with your particular industry. The infographic helps to simplify your […]
I’m sure you’ve all probably read the definition of content marketing from the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Sounds simple enough, but it’s […]
It’s a great debate — should we keep our B2B brand newsroom and blog content creation in-house or outsource it? The reality is that 62% of marketers outsource their content marketing (Mashable). That’s saying something — and we theorize that it’s got to do with a lack of time, a lack of human resources and […]
