Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]
The Only WordPress Plugin You Need for SEO Before you roll your eyes and declare that you don’t need another WordPress plugin to manage your SEO, let me tell you: the SEO by Yoast WordPress plugin is the only SEO tool you need. Yes, this is a bold statement, but an accurate one. Until something […]
Market Where Your Customers Are Know Your Audience Any type of marketing fails if the marketer doesn’t develop a firm grasp on their intended audience and potential customers. Regardless of differences in industry or the target customers, ALL marketing needs to resonate with readers or viewers of the content in order to run a successful […]
