Back in 2012, Google announced that they would be replacing Google Places with Google+ Local. All of the Google Places listings were then converted to G+ pages. This caused many duplicate business pages, as these new pages were separate from any existing Google+ business accounts. Google+ Local pages generally do better in search, making the […]
It’s every business’s dream to have hundreds of prospective clients waiting to sign on for live social media events. But for how many brands is that really a reality? And, if you’re one of them, how do you know when the time is right to launch one? While live branded social media events seem like a […]
Does it seem like just when you start to understand search engine optimization (SEO), something changes? Either Google shoots out a new update, or a competitor posts about a new strategy and it leaves you running for a specialist to understand how this impacts your own strategy. Fortunately, SEO doesn’t have to be that complicated. […]
Backbone Media recently attended the Social Media Today webinar focused on social media marketing predictions for 2014. The guest list included Sandra Lopez from Intel, R “Ray” Wang (@rwang0) from Constellation Research, Ekaterina Walter (@ekaterina) from BRANDERATI. The host was Paul Dunay (@pauldunay) from Maxymiser. The following blog article focuses on five major themes from […]
The Only WordPress Plugin You Need for SEO Before you roll your eyes and declare that you don’t need another WordPress plugin to manage your SEO, let me tell you: the SEO by Yoast WordPress plugin is the only SEO tool you need. Yes, this is a bold statement, but an accurate one. Until something […]
