For those who don’t know… on July 24th 2014, Google rolled out an update to its local search algorithm. This major update, known as the “Google Pigeon Update“, primarily impacts local search results rankings and we were warned that some local businesses may notice an increase or decrease in web site referrals, leads and business from […]
Does it seem like just when you start to understand search engine optimization (SEO), something changes? Either Google shoots out a new update, or a competitor posts about a new strategy and it leaves you running for a specialist to understand how this impacts your own strategy. Fortunately, SEO doesn’t have to be that complicated. […]
One of the most important things to know about search engine marketing is that Google doesn’t exist for your company’s benefit. They don’t care if your website ranks highly or not — frankly, it’s not their problem. Google focuses on their users conducting searches and providing the best and most relevant results for them. Sure, […]
