B2B Marketing Hiring, Measuring and Messaging In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott highlights three major challenges affecting marketers this year: finding analytics talent, lead-based measurement and “gobbledygook” messaging. Let’s look a little deeper.
The Biggest Problem with B2B Marketing? In a recent Backbone Media webcast, “Top B2B Marketing Trends of 2013,” author, speaker and Hubspot advisor David Meerman Scott discusses how he would staff his B2B marketing team and why the key measurement of success would NOT be the sales lead.
Manager of Social Enterprise Programs at IBM Predicts 2013 Trends Backbone Media recently hosted a webinar entitled “Top B2B Marketing Trends 2013,” which included a panel of B2B marketing experts that was moderated by veteran journalist Ellis Booker. In her remarks outlining her vision for the coming year, Susan Emerick, Manager of Social Enterprise Programs […]
