American Alarm and Communications

Long time Backbone client, American Alarm and Communications is a family-owned, New England-based security company catering to both businesses and residential customers.

The client requested a full redesign of their previous Joomla website. The company was looking for a clean, modern look for their website with content that catered to the needs of their customers. New buyer personas were developed and incorporated into the site’s re-architecture. The site was migrated to WordPress CMS and built into a fully responsive, mobile-first website.

Backbone’s Web & Digital Marketing Services:

• WordPress Custom Design and Development
• Persona Development
• Content Strategy
• Content Creation, Production and Management
• Tracking, Analytics, and SEO
• Social Media Promotion and Strategy Management
• Google AdWords Online Advertising

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