Paid Search Marketing

“Paid.” Terrifying, isn’t it?
Paid search engine marketing can sound like a sketchy proposition.

“Why do I need to care about pay-per-click?
I’m already paying YOU for organic SEO.”

While organic search engine optimization is both effective and vital, nothing beats the highly-trackable and targetable nature of a pay-per-click campaign. If the cost is what’s scaring you away, think of it like this:

“How much revenue would a single new client bring in?”

Specifically in the B2B world, the cost of a pay-per-click campaign can be recovered (a few times over) very quickly.

A process you can trust

Considering the hard-earned dollars at stake, you need a process in place that you’re comfortable with. Here’s what our Certified Google Ads Professionals can do to make the most of your paid search investment:

• Recommend and agree on monthly ad spend budget
• Research and develop a keywords list
• Create and test search, mobile and image ad copy
• Structure your account for optimal reporting and relevancy
• Optimize budget, bids and targeting
• Setup landing pages and install conversion tracking codes
• Setup Re-marketing ads including creative copy and graphic design
• Monthly results reporting
• Targeted display network advertising

Backbone’s experts are versed in all major PPC services, and our qualified Google Ads professionals can develop, overhaul and manage efficient and effective paid campaigns.