Big agency capabilities. Small shop flexibility.

Backbone is a B2B marketing agency that works as an extension of your team. One project at a time, with the big picture in view.

Start with Backbone Starter

B2B marketing since 1996. One of the first SEO firms.

Marketing teams got smaller. The job didn’t.

You run marketing between everything else.

We take projects off your plate, without another hire.

Your title says marketing. Your day says sales, promotions and everything in between.

We’re the extra hands that let you focus on what only you can do.

Your team of three is doing the work of ten.

We plug in as an extension of your team, and scale up when you need us.

Start with one project. We’ll learn where your company is going first, and we can help with every part of your marketing from there.

Steady in changing water.

Everything we do sits in one of three layers, the way a buoy does: what holds it, the channel it marks, and what people see. Why a buoy?

Signal Channel Anchor Start here,then work up

  1. SignalWhat people see

    What people see and remember: a website built for people and AI, and the words on it. The bright thing on calm water.

  2. ChannelHow they find you

    How the right buyers find you: in search, in AI answers, in their feeds and in their inbox. Measured from first click to closed deal.

  3. AnchorWhat holds it all

    The part nobody sees, and the reason everything else holds. Your brand and core values, the measurement that proves what works, a team that’s fluent in AI, and the specialist work that keeps regulated marketing moving.

Add us to your team for 30 days.

Goals first. Then design. Then ads. Then proof. Keep it only if it works.

Fly before you buy

Backbone Starter

$1,750 / month

  1. A goals, strategy & mission session
  2. A branded landing page, built fast
  3. One ad campaign, set up and run
  4. A live measurement dashboard
  5. A monthly analysis, in plain English
See Backbone Starter

The proof is in the portfolio.

Thirty years. A few of the names. See all the work

Thirty years of B2B websites that bring in leads

“Since the new Web site launched we have noticed a substantial increase in qualified leads.”
Steve Schwartz, President, Schwartz Communications
50%+

of new business sales came through the website within three months of hiring Backbone.

Tom Spiegel, President, PressKits
#2

Google ranking for “jeans,” from Backbone's SEO, content and blogging work.

Romney Evans, Co-Founder, TrueJeans.com

Notes on B2B growth

All insights

Questions people ask

What does a B2B marketing agency actually do?

It does the marketing work your team doesn't have the hands or the specialists for. At Backbone that means websites, search and AI visibility, content, social, paid ads, branding and the measurement that ties them to revenue.

The best agencies work as an extension of your team, not a replacement for it. You keep the direction and the decisions. We bring the extra hands, the experience and the tools.

See everything we do

How much does a B2B marketing agency cost?

It depends on the scope, so ask for a price up front. At Backbone, Backbone Starter is $1,750 a month, the AI-forward marketing retainer starts at $1,500 a month, and project work is quoted before we start.

Every engagement starts with a free discovery call, so you know what you'd get and what it costs before you commit.

See pricing and plans

Should we hire an in-house marketer or an agency?

Often both. An in-house marketer knows your company best. An agency adds specialists you'd never hire full time: designers, developers, writers, search and ad experts.

For small and mid-sized B2B companies, a good agency partner lets a team of one or three do the work of ten, without adding headcount.

How we work with in-house teams

Let’s find your channel. One project at a time.

Tell us where you want to go. We’ll come in knowing the big picture, and start with the one project that moves you most.

Book a callSend us a note

Prefer to talk? (781) 704-3121

Go deeper

Backbone, seat by seat

The same topic, from four seats at the table. Pick yours.

Who’s asking?

  1. President

    What do we get for the money, and how soon?

    A team of specialists for less than the cost of one senior hire, working on your goals within weeks. The simplest way to see it is Backbone Starter: $1,750 a month for a goals session, a branded landing page, one ad campaign, a live dashboard and a monthly analysis in plain English.

    See Backbone Starter

  2. VP of Marketing

    Will an agency follow our strategy, or push its own?

    Yours comes first. We start by learning where the company is going, then fit each project to that plan. When we see a gap or a better route, we say so, with our reasons and the numbers behind them. You keep the direction and the final say.

    Read our approach

  3. Marketing Manager

    Will working with an agency mean more work for me?

    It should mean less. We take whole projects off your plate, from the brief to the launch, and keep approvals short. You get one point of contact, a shared plan, and a clear view of what's done and what's next.

    How we help small teams

  4. VP of Sales

    Will this bring my team better leads, or just more of them?

    Better is the goal. We tie marketing to what happens after the click: which pages, ads and emails turn into conversations and closed deals. Your reps see where each lead came from and what it read, so the first call starts warmer.

    See the Marketing Machine